We Don’t Just Open Doors in Foodservice
We Drive Results
At Purepath Food Solutions, we partner with food and beverage brands to drive sustainable growth and lasting success in the foodservice channel. With deep industry experience and a hands-on approach, we help emerging brands navigate complexity, build momentum, and scale with confidence.
Meet the Team
Our Mission
Purepath Food Solutions partners with emerging food and beverage brands as an extension of their internal sales team—offering strategic insight and hands-on execution to drive foodservice growth. We help clients navigate complexity, build momentum, and win where it matters.
Our Services
1
Fractional Sales Leadership
Purepath plugs in as your sales lead—without the full-time hire. We blend hands-on sales execution with strategic support to help emerging food & beverage brands grow in foodservice. From go-to-market planning to distributor and operator outreach, we turn strategy into traction.
What’s included:
-
Go-to-market planning
-
Distributor + operator outreach
-
Pipeline + CRM management
-
Sales materials + pitch strategy
-
Forecasting + sales reporting
2
Go-to-Market
Strategy
Whether you're entering foodservice for the first time or ready to level up, Purepath builds smart, actionable GTM strategies tailored to your brand. We help you define your channel focus, pricing, positioning, and path to scale.
What’s included:
-
Channel + segment prioritization
-
Pricing, pack, and margin analysis
-
Distributor strategy + readiness
-
Sales roadmap + timeline
-
Operator target list development
3
Channel and product positioning review
Product-Market Fit + Channel ReadinessWe evaluate your product’s positioning, format, and pricing to ensure it's aligned with the needs of your target foodservice segments. From margin targets to operational fit, we help you make smart decisions before hitting the market.
Rotten, Michael Fisher
Founder & CEO
Working with Purepath has been seamless. Jenna feels like part of our internal team – smart, scrappy, and able to drive things forward with real autonomy.
Bear Maple Farms
JH Behrens, Head of Sales & Ops
Working with Jenna and the Purepath team has been instrumental in expanding our sales channels. Jenna’s deep expertise in the foodservice space is evident not only in the speed and quality of her results but also in the way she partners with your team. She brings you along for the ride—educating operators, training sales teams on the tactical elements of selling into foodservice, and guiding executives on how to speak about the broader sales strategy she helped build. Without Jenna and Purepath, we would not be in this new channel. Full stop.
Greenmount Foods
Hamish Roberts, General Manager
As a New Zealand-based business with several years of experience in the US market, we found ourselves underwhelmed with the performance of our existing sales model. To address this, we made the decision to engage a specialist with deep expertise in our category, and were fortunate to headhunt Jenna and her team at Purepath.
From the outset, we built a strong rapport and immediately saw a shift in the quality and clarity of ideas to reshape our US sales strategy. Jenna’s insight and leadership have been instrumental — so much so that we're now implementing a new go-to-market approach under her guidance.
Operating in the US from New Zealand presents its challenges, but while we’ve always backed our product 100%, we now have complete confidence in our sales structure, with Jenna leading the way. I can wholeheartedly recommend Jenna and Purepath to any business looking to strengthen their presence in the US market.